Unlike many ad tech tools and data brokerages that deal in audience access, OffSite is incredibly simple to use. Let's take a look at the basics requirements for both site owners and advertisers to get started.
Using OffSite as an Audience Owner
As an audience owner, you need only need a few things to get up and running:
- A Google Ads account
- At least one audience list in your Google Ads Account. This can be set up directly using a Google Ads tag or created using an audience source like Google Analytics, YouTube and more.
- A Stripe Account. OffSite uses Stripe to pay site owners allow them to manage their subscriptions, pricing, discounts, and more.
That's it! When requests come in from advertisers, you'll want to make sure to respond in a timely manner, so keep an eye on your inbox for notifications.
Using OffSite as an Advertiser
As an advertiser, requesting access and running ads is incredibly easy. Here are the steps:
- A Google account. This doesn't have to be connected to Google Ads, any Google account will do, such as Gmail and Google Apps accounts.
That's all you'll need. If you're wondering why you don't need a Google Ads account as an advertiser, make sure you understand How Audience Access Works.